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Stand out on social media: Tips for SMBs

Stand out on social media: Tips for SMBs

Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]

Add minutes to your day with email automation

Add minutes to your day with email automation

If you’ve ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]

Virtualization: Best practices for newbies

Virtualization: Best practices for newbies

Virtualization’s benefits are numerous: centralized IT management, faster hardware resources, improved business continuity, and reduced overhead costs. It makes perfect sense for everyone to jump on board. But to maximize virtualization’s benefits, beginners should start doing the following best practices. Conduct an assessment Evaluating your IT environment is an important step in the implementation process. […]

Cybersecurity and managed IT services

Cybersecurity and managed IT services

Businesses can no longer afford to relegate cybersecurity to the bottom of the budget, not with cyberattacks targeting any business regardless of size, strict security, and privacy regulations surrounding data. Businesses with a small or limited budget have the advantage of partnering with a managed IT services provider (MSP) for their cybersecurity needs. Why is […]

Top ways ERP improves your business

Top ways ERP improves your business

From accounting to inventory, small- and medium-sized businesses (SMBs) need various systems to function, and managing them simultaneously is a colossal task. Enterprise resource planning (ERP) software can help you manage these systems efficiently and improve business performance. ERP explained ERP is a program that integrates all your systems into a single database, so if […]

Virtual DR protects against ransomware

Virtual DR protects against ransomware

Ransomware is a type of malware that encrypts your data and makes it impossible to access unless you pay a ransom. While it may appear to be difficult to stop, you should never give in to the hacker’s demands. Before you end up being a victim of ransomware, protect yourself with virtual disaster recovery (DR) […]

A beginner’s guide to creating Facebook ads

A beginner’s guide to creating Facebook ads

Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]

Threats facing financial institutions today

Threats facing financial institutions today

The financial sector has long been heavily targeted by cybercriminals. Over the years, the number of attacks that involved extortion, social engineering, and credential-stealing malware has surged rapidly. This means that financial institutions should strive to familiarize themselves with the threats and the agents behind them. Here are seven new threats and tactics, techniques, and […]