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Use Analytics to Optimize Your Business Marketing and Sales Strategy

Analytics tell a story about your  business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize  business marketing and sales strategy requires consolidating the raw data into an informative and easily digestible report of sorts. Learn about the basics […]

Maximizing Business Success with Big Data and Analytics

Companies today can tap into a wealth of data to guide them in making sound choices. That’s why big data and analytics offer great advantages. They help you understand customers, markets, and operations. Let’s explore the benefits you can gain from using big data and analytics. Why Big Data and Analytics Matter for Your Business […]

Launching a Successful Digital Marketing Campaign

Whether you’re a new business owner or have years of experience, establishing a digital marketing strategy takes knowledge and time.  With these tips, you can launch a successful digital marketing campaign and see your online presence skyrocket! Start with Research into Your Customers and Your Niche You can’t set an effective strategy without research: Brand […]

Create an Effective Email Marketing Strategy and Boost Customer Engagement

Do you want to convert email subscribers to loyal customers? Focus on increasing customer engagement through your emails.  An email list is one of the strongest tools in your marketing strategy. So don’t let it go to waste with low engagement rates. Here’s how to create a solid customer engagement strategy. Personalize the Message A […]

Maximize Your Business Potential with a Social Media Marketing Strategy

Creating a social media marketing strategy for your business means maximizing business potential. If you’re using social media platforms without a strategy, you’re missing a big opportunity for growth.  Why You Need a Strategy A good social media strategy brings several benefits to your business. Customer Growth and Retention Social platforms allow an unprecedented amount […]

Why Content Marketing Is the Future of Advertising

Televisions, billboards, and the internet bombard people with advertisements and marketing ploys. This development has led to over 65 million people using ad-blockers to reduce interruptions in their interests. Those who aren’t as tech-savvy may feel stuck with constant information about services and items they don’t care about. Now, businesses want to create an environment […]

Using Big Data Analytics to Improve Business Operations

Analyzing collected information can uncover nuances about your target market that can be hard to catch with human intuition alone. For example, you can discover correlations between events and an uptick in market activity through data evaluations. This method can also work with substantially larger sets of complex information, also known as big data. With […]

Enhance Your Marketing Strategy with AI and Machine Learning

You’ve likely seen a chat window appear on a web page indicating someone is available to help. That available assistant is often an AI the business has adapted to customer engagement with empathetic responses. This instance is a prime example of how machines develop the marketing sphere. As more brands need more hands to build […]

Essential Elements of a Winning Digital Marketing Strategy

A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn’t come intuitively, that’s okay! Knowing the basics of what to include in a digital marketing plan can help you drive business growth in today’s digital landscape. Establish Target Audience No matter what you sell, you […]