Blog

Why businesses should opt for CRM

However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems. What is a CRM system? CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide […]

Twitter tips to boost your business

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

5 Signs of weak enterprise security

As the number of cybersecurity threats increases, many business owners have no recourse but make cybersecurity a priority. But how does one know if your security measures are actually keeping your enterprise IT assets safe? Here are five ways you can tell if your security isn’t sufficient. Open wireless networks With one main internet line […]

Should you consider virtualization?

Knowing which technology to use and when to use it is key to boosting productivity and reducing costs. One of the best ways to do this is to virtualize your hardware and software. Let’s discuss what that means in practice to help you decide. What is virtualization? Virtualization is the creation of a virtual version […]

CYOD and BYOD: What are they?

Mobile devices are a popular tool for many employees, most of whom will at some point use their personal device for a work-oriented task. Companies are adopting a BYOD or bring your own device policy to help bolster motivation and productivity. Another similar trend gaining popularity is CYOD or choose your own device. Below is […]

Top 5 business continuity errors

Business continuity plans are designed to protect an organization’s critical data in case of a crisis, but employees are also a part of that equation. If you want a strong business continuity plan, it’s imperative you avoid the following mistakes. Mistake #1: Failing to plan for employees Companies that survive unexpected incidents are the ones […]

Common problems with virtual server backup

Over the years, data virtualization has provided businesses more options to manage their data. However, even virtualized data is susceptible to loss. This is why you need a good data backup solution to protect it, and be prepared to face some common problems when backing up virtualized data. Data virtualization involves taking all enterprise data […]

Computers for a small business: Laptop vs. desktop

As an entrepreneur, you’ve got your hands full making choices that can make or break your company. One important decision is choosing your small- to mid-sized business’s (SMB) computer hardware, whether you should invest in desktops or laptops. The following are valuable considerations on how to make the best choice between the two. Portability Modern […]

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]